Sunday, November 23, 2008

Optimized Content

There's a sure fire way to get links back to your website and that's by writing fresh content and having it installed or syndicated on a regular basis. Search Engines are always looking for something fresh and the best way to improve your keyword ranking is with professionally optimized content. Properly researched keywords and well placed links are other parts of the brew.

Thursday, October 30, 2008

SEO And Web Content

There's a relationship between SEO and content that can't be ignored. Not only do you need to have the right mixture of keyword phrases to increase your keyword ranking, but they need to be presented in a way so that they blend in. Nothing defeats the purpose quicker than cramming your site full of keyword phrases so that you get noticed only to have your prospective clients click off because your content doesn't make sense.

Sunday, October 19, 2008

Lots Of Blogging

I've been doing lots of blogging lately and there always seems to be lots of work around in it. That and of course web content. The blogs are easy and fast, but they demand a consistent accuracy and speed that makes them a lot of fun. Once again, I'm reminded if the same kind of deadline pressures I faced at newspapers.

Wednesday, September 24, 2008

Good Writing Leads to Success

There's no way around it, good copywriting leads to business success. And to get the best kind of web content, you need to get a professional writer on the job. You're not likely to get the results that you want if you write in a muddled way. People have done studies on the subject and they all show that clear web content writing helps sales.

You need to remember that on average a web surfer will spend between 3 to 9 seconds on your site and if they don't see anything that interests them, they move on. That means that you've got to reach out and grab them with the best web content that you can, and it's got to be to the point as well as clear and concise.

Sunday, September 14, 2008

A Direct Line From Me To You

When I worked as a freelance newspaper reporter back in the 1980s, I had no idea that the harried life of putting together facts and figures in an interesting way to tight deadlines would one day pay off in a new career as an online copywriter, but here I am.
One of the best things about the way things are done as a web content writer is the immediacy of the copy that I've produced for several clients. There's no editor looking over my shoulder with WordPress, so I've got to keep my skills sharp and accurate the first time. Working this was as a copywriter on the Internet, I feel there's a direct line from me to you that doesn't allow for any mistakes on my part.

Sunday, August 17, 2008

Here's a couple of articles I've published on the subject of writing.

professional writer

Writing Well

Other Novelists Speak Out

Rob Starr is the editor my first novel, Under the Fifth Sun (StoneGarden Publishing, March 25, 2008). I am now writing my second, and did not hesitate to engage him again. Rob has a keen eye not only for precision and style but also possesses a tremendous sense for flow, clarity, and continuity. He is highly capable and adaptable to any form of written communication, and works with great efficiency. Rob has never failed to impress me with each round of editing. I have never been disappointed with the quality of his work and his professionalism, and neither will you!

Jeffrey Osburn

A Note From A Colleague

Hi Rob

My short story collection has just been published, including the story – “Falling Apart” that you gave me some advice on. On the acknowledgements page, I have thanked you – so your name is appearing in print in the UK.

Best wishes

Gareth L Powell

Friday, July 18, 2008


"We find Rob to be efficient and competent. Whatever deadline we give
him, no matter how soon, he always delivers on time."

Basis Consulting, Toronto